We invite you to discover how a collection is created at Gerflor...
The artistic direction of Gerflor is feeding its inspiration by meeting, visiting, reading and studying… all over the world
The challenge is… to find new materials, new designs, new color ambiances and to adapt to the market
The street is an interesting source of inspiration to capture what's in the air, and to develop trend books
From design to product: Team work, instigated by the artistic direction, each design is developed with the R&D team
Ideas grow… and the trend books show the themes around which the future collection will be structured
Designs are presented to customers & subsidiaries. A new collection is born... The creation starts again to prepare the future collection!